Scratch me Back Blog

Geoff Allemand originated the idea and worked with Rob Oldfield (Archer St Mobil) to provide a way for small businesses and small fuel outlets to fight back against the large supermarket/petrol station alliances.







Mick O'Callaghan of Colliver Rd Butchery was the first business invited to participate and Scratch me Back became a reality late February 2005.


Sammy Rachelle of Finer Fruit was the next business to join and SmeB was up and away.

A new Scratch me Back image was required to market the brand more effectively. Shout Design (who handle graphic design for the Sundowner Group of Motels) was given the brief to come up with an eye-catching logo for the cards and promotional material.

This is the result:-














Click here to see A Current Affair story.


Scratch me Back now operates in many towns and cities around Australia. Click on a town to see the participating businesses:-

Shepparton
Mooroopna
Tatura /Byrneside
Benalla
Nagambie
Myrtleford
Nathalia
Wangaratta
Carlton
Maryborough
Bendigo
Seymour
Cobram
Blairgowrie
Echuca
Frankston
Ballarat